BUSINESS DYNAMIC PLAN

INSTITUTIONAL SYSTEMIC STRATEGY AND GLOBAL MULTIMEDIA COMMUNICATION

Different from a traditional, static, bureaucratic and abstract business plan, that makes institutional and economic agent behavior presuppositions, the goal of this model is to see these as dynamic variables and focus directly on the competitive advantages (cost reduction, differentiation increase; uncertainty reduction; spending power increase/distribution; institutional/technological adaptation/innovation); systemic information flow (decision coordination, cooperation or subordination) and global multimedia communication (written, audio and visual specially via Web Site) with the people that can make the plan happen in their dynamic functions as economic agents: entrepreneurs, competitors, buyers, workers, suppliers, financiers and citizens.

1 ) Entrepreneurs:
1 . 1 ) Basic business concept (what and how).
1 . 2 ) Founder (education and experience).
1 . 3 ) Co-founders (strategic shareholders).
1 . 4 ) Enterprise (location, statute, administrative, legal and capital structure).
1 . 5 ) Competitive advantages for co-founding entrepreneurs.
1 . 6 ) Systemic information flow with co-founding entrepreneurs.
1 . 7 ) Global multimedia communication with co-founding entrepreneurs.

2 ) Competitors:
2 . 1 ) Competitive disadvantages of competitors.
2 . 1 ) Systemic information flow flaws of competitors.
2 . 1 ) Global multimedia communication flaws of competitors.

3 ) Buyers:
3 . 1 ) Competitive advantages for buyers.
3 . 2 ) Systemic information flow with buyers.
3 . 3 ) Global multimedia communication with buyers.

4 ) Workers:
4 . 1 ) Competitive advantages for workers.
4 . 2 ) Systemic information flow with workers.
4 . 3 ) Global multimedia communication with workers.

5 ) Suppliers:
5 . 1 ) Competitive advantages for suppliers.
5 . 2 ) Systemic information flow with suppliers.
5 . 3 ) Global multimedia communication with suppliers.

6 ) Investors:
6 . 1 ) Competitive advantages for investors.
6 . 2 ) Systemic information flow with investors.
6 . 3 ) Global multimedia communication with investors.

7 ) Citizens:
7 . 1 ) Competitive advantages for citizens.
7 . 2 ) Systemic information flow with citizens.
7 . 3 ) Global multimedia communication with citizens.